The Relativity of Relevance: Making AI a Little Smarter (and Maybe a Little More Human)

Einstein said time is relative.

I think he was onto something, mostly because I’ve spent years building an AI that makes me feel like time doesn’t exist at all. Startups have a way of doing that....

But that idea stuck with me: if time can stretch and bend, what about information?

What if relevance itself could be relative, changing depending on who’s asking, when they’re asking, and what they actually need?

That’s where Selena comes in.

Most AI models do what I call “the caffeine sprint”, they process everything as fast as possible and hope it all makes sense later. But Selena takes a calmer approach. She pauses, looks around, and says, “Okay, what actually matters here?”

By filtering for relevance before reasoning, Selena reduces wasted compute by up to 30–60%, giving models the gift of clarity before chaos.

We didn’t just make AI faster; we made it smarter.

We didn’t just optimize performance; we optimized awareness.

Because maybe the next evolution of AI isn’t about teaching machines to think like us…

Maybe it’s about teaching them to stop overthinking like us.

"One thing I have learned in a long life: that all our science, measured against reality, is primitive and child like, and yet it is the most precious thing we have."

-Albert Einstein